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Designers using "empathy tools" to role play out what it feels like to be someone else.
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Sports eye-wear for the US Olympic team
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Matt experimenting with early sports eye-wear prototype
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The brainstorm rules card
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People sometimes don't do what they tell you - you have to take a close look to see what really goes on.
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Sega Saturn controller - ergonomic and beautiful too. A people shaped product
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Design workshop for Channel 4 on one of the hottest day ever in London. We baked.
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IDEA award winner
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Matt sketching some ideas
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IDEA award winner
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The average person fallacy. A lovely bit of info from my human factors days.
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Design workshop at the firsthand studio.
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People-shaped
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Matt wears Firsthand
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Design council video: helping new technology companies
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A favourite cartoon about the need to put people at the centre of innovation thinking.
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Early days of designing computer games and consoles.
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Electric car work for General Motors
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A 72% sized opportunity
